Sunday Trust online

We review over 300 movie entries for the AMVC awards – judges

Judges on the panel of AfricaMagic Viewers’ Choice Awards (AMVCA) have reviewed over 300 movie entries before pencilling down nominees in the 24 categories to be considered for awards.

The head judge, Femi Odugbemi, who is an expert in movies and documentary making, acknowledged it was a tough decision arriving at the nominations.
He said, the criteria that was spelt out and the training they were exposed that to, was to look out for in the selection, made the task a little easier and guaranteed that best choices were made.
“We had four dominant criteria to arrive at the nominees. These are: The story line, innovativeness, technical proficiency and the impact of the movie,” he explained, adding that points were allocated based on the above criteria. 
“We are hoping that the movie that wins would be an example of what we want our movies to be like. The movies were carefully considered and we hope to make our movie industry get better,” he noted.
The process is about making the Nigerian movie industry better, he said.
Debbie Odutayo, another judge and a veteran producer decried low entries in the languages categories – Hausa, Igbo, Yoruba and Swahili.
“I particularly expected a lot of entries from the Yoruba and Hausa movies because of the huge contents,” she said.
On how the winners would emerge, she explained that, some of the categories would be exclusively decided by the AfricaMagic audience.
“The audience is the biggest stakeholder.  The audience made AfricaMagic. The audience has to be part of the decisions,” he noted.
The AMVCAs were created to celebrate African films and television talents, both in front of and behind the cameras. The Awards will feature some special categories in which viewers will decide the winners directly, alongside several professionally judged categories.
 Commenting on the Awards, M-Net Africa Managing Director Biola Alabi says that it is an opportunity to build a pan-African event that is both relevant to industry professionals and vastly entertaining to fans.
“It has been part of our plan to create a specific event that honours, celebrates and recognizes those people who are giving so much of their talent and creativity to ensuring the popularity and evolution of African film and TV. And to do this in partnership with MultiChoice, illustrates the level at which both companies value this industry and are willing to invest in its future. We are aiming to create a platform that showcases and supports the film and television community, while simultaneously entertaining and engaging viewers.”

(C) Media Trust Ltd. 1998 - 2013. All rights reserved.